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𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:

𝗦𝗘𝗢:
• Conduct in-depth keyword research to guide content creation and optimize existing pages.
• Perform on-page and off-page SEO to increase organic search visibility.
• Regularly audit the website to identify opportunities for improvement in technical SEO, such as page speed, mobile responsiveness, and structured data.
• Implement link-building strategies and monitor backlink profiles to improve domain authority.

𝗣𝗣𝗖 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀:
• Plan, execute, and optimize Google Ads and Bing Ads campaigns to maximize ROI.
• Conduct keyword bidding, adjust budgets, and optimize ad copy to improve campaign performance.
• Continuously monitor and refine targeting, landing pages, and ad placements to improve CTR and conversion rates.
• A/B test ad creatives, landing pages, and bidding strategies to identify the best-performing assets.

𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 & 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴:
• Use Google Analytics, Google Tag Manager, and Google Search Console to track website performance and campaign results.
• Generate weekly and monthly performance reports, highlighting KPIs, insights, and recommendations for optimization.
• Analyze user behaviour and traffic patterns to provide actionable insights and improve overall campaign performance.

𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻:
• Work closely with the content, design, and development teams to ensure all SEO and PPC efforts are aligned with business goals.
• Collaborate with stakeholders to align marketing strategies with wider business objectives and contribute to overall marketing growth.

𝗦𝘁𝗮𝘆 𝗨𝗽𝗱𝗮𝘁𝗲𝗱:
• Keep up with the latest industry trends, algorithm updates, and best practices in SEO and PPC.
• Test new tools, platforms, and marketing approaches to drive innovation and stay ahead of competitors.

𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗦𝗸𝗶𝗹𝗹𝘀:
• 2-3 years of proven experience in SEO and PPC campaign management.
• Strong proficiency in tools such as Google Ads, Google Analytics, Google Tag Manager, Bing Ads, and SEO tools (e.g., SEMrush, Ahrefs, Moz).
• Demonstrated ability to improve search rankings, drive organic traffic, and maximize ROI in PPC campaigns.
• Strong analytical skills with the ability to interpret data and provide actionable recommendations.
• Experience with A/B testing, ad copywriting, and landing page optimization.
• Excellent communication and organizational skills.

𝗣𝗿𝗲𝗳𝗲𝗿𝗿𝗲𝗱 𝗦𝗸𝗶𝗹𝗹𝘀:
• Knowledge of HTML, CSS, and website optimization best practices.
• Experience with other paid media platforms (e.g., LinkedIn Ads, Facebook Ads) is a plus.
• Ability to manage multiple projects and campaigns concurrently.

𝗪𝗵𝗮𝘁 𝗪𝗲 𝗢𝗳𝗳𝗲𝗿:
• Competitive compensation and benefits to reward your expertise.
• 5-day workweek for a healthy work-life balance.
• Health insurance benefits
• Access to the latest tools and resources to expand your digital marketing expertise.
• A supportive team culture focused on professional development.
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